Rihanna Makes Money Moves In Partnership With LVMH

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    Today, LVMH Moët Hennessy Louis Vuitton officially confirmed not only that Rihanna’s Fenty fashion line was becoming part of its stable, but the first products would be revealed in just a few weeks.

    This means the singer will become the first woman to create an original brand at the global company, the first woman of color at the top of an LVMH maison, and her line will be the first new house created by the group since Christian Lacroix in 1987.

    Fenty will join other successful and legendary brands, such as Dior, Givenchy, Celine, and Fendi. She celebrated the news on her Instagram.

    11 COMMENTS

    1. Looks like Jay bet on the wrong horse. This one is the money maker. And it’s real money. Not that entertainment industry bulls*t money.

    2. WE STAY SELLING OUT… THEY STAY SELLING US… BUT THEY KNOW WE SPEND THE MOST MONEY ON THEIR BULLSHIT…HORRIBLE CYCLE. FUCK THEM FASHION HOUSES IF IT AIN’T OWNED BY US FOR US. SOMEBODY CALL FUBU.

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